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And fashion is very inspiring to me for packaging. I’m up at 6 a.m. We are going global in early 2017, so there’s going to be a need in international markets, as well as more markets around Canada and US for sales and education. Tiffany Masterson on beauty and the thinking process behind Drunk Elephant Tiffany Masterson is no ordinary beauty entrepreneur. The idea of joining the good synthetics with the good naturals, while leaving out my triggers—essential oils, for example—really intrigued me enough to do the line. The Drunk Elephant founder made headlines last year when she sold her company to Shiseido for a cool $845 million. I suspected there were a lot of people out there who shared my same sensitized skin. I also love, love, love Four Sigmatic mushroom-cacao mix, made with reishi and cinnamon. Silicones, essential oils, fragrance, dye, and chemical sunscreens were in everything I picked up. It’s a very fun company to work for and we laugh and have a great time together, which I think is so important. She launched Drunk Elephant in 2013, and the skincare line has reached almost cult status—with highly devoted skincare junkies singing its praises. It was just one day at a time, handling any arising financial situations as they came our way. CA Do Not Sell My Personal Information     Sitemap redirect. Here's your answer. A bonded, happy team is a productive team. I like to have it around and use it on the ends of my hair and cuticles. Tiffany Masterson The name Drunk Elephant is rooted in a myth that says the elephants love to eat the fruit that has fallen from Marula trees. I have an infrared sauna at home. Drunk Elephant was officially introduced in 2014 on the premise that “a product is only as good as its worst ingredient”, creating a new category of skincare products that were obviously and clinically invented by Tiffany Masterson. The combination of the two quickly earned them a cult-level fame. The success of Drunk Elephant was rooted in Tiffany being principled early, [and] innately understanding her consumer and the unmet need in the category. Getty Images for Drunk Elephant Shiseido announced Tuesday that it … And I wear my hair in a ponytail—it looks nice and neat and clean—which works with my curtain bangs. I also take a swig of an Inner-Eco probiotic drink. If I have time, I’ll walk around the park or go on the elliptical in my garage, then spend 20 to 30 minutes in the sauna with a huge bottle of electrolyte water boosted with a Nuun tablet. Then I put on my PJs and drink hot water with lemon or ginger tea and go over our Instagram account. Drunk Elephant was started in 2012 as an indie brand by Houston native Tiffany Masterson, a self-taught businesswoman and stay-at-home mum of four. It’s those go-getters who can make us realize that we need them before we are even aware of the need! Lifesaver. The Drunk Elephant is composed up of … It’s always a great haircut, and I might not have to go back for nine months. HOUSTON, United States — Tiffany Masterson famously created Drunk Elephant from her Houston, Texas living room in 2012. I cook with it too. After developing a personal interest in product formulation and the science behind skincare and clear skin, Masterson built the brand Drunk Elephant based on … Hard coconut oil. Luckily for us, Tiffany Masterson, founder of runaway hit skincare brand Drunk Elephant, didn’t stop at pretty packaging. The first thing I do is kiss my husband or take a sip of the coffee he’s put beside my head. I’m all about the acid mantle being the most protective thing your skin can have, so I put Drunk Elephant marula oil or F-Balm on my face. For example, I use unrefined ingredients that skin-care brands don’t typically use because you can’t control the color or the scent; I don’t think there’s anything wrong with the natural scent of the products. Ever wonder how they get it all done in a day? Then I answer e-mails, which can go on for hours. All rights reserved. Click here to Skip to the Podcast Transcription. And no matter what your job is, remember to always set aside time to think about the big picture. Drunk Elephant was born out of a passion to learn more about toxic and sensitizing ingredients, the effect they have … We make sure that all of the pH levels are ideal, the percentages of the actives we use are at clinically effective levels, and that all of our ingredients are considered low-hazard or clean and safe—and we publish that information. November 4, 2020 Back in 2012, Tiffany Masterson launched Drunk Elephant, a clean beauty skincare brand that combines results-oriented formulas with aesthetic packaging. Tiffany Masterson, Founder, Drunk Elephant. Chris McMillan [Jennifer Aniston’s hairstylist] and I are childhood friends. All of that on the strength of eight ultra-effective, completely non-toxic (that includes no fragrance—natural or synthetic—of any kind) skin-care products. The way I cook is the way I formulate: I’m always changing recipes and improvising, whether I’m making dinner or a facial mask. Need proof that the clean beauty revolution is … Drunk Elephant was one of the first skincare brands that I became familiar with and, right away, I fell in love with the products’ formulations. It tastes like hot chocolate. Try This Md’s 5 Tips for Finding More Calm. Marie Claire participates in various affiliate marketing programs, which means we may get paid commissions on editorially chosen products purchased through our links to retailer sites. Need proof that the clean beauty revolution is under way? Gwyneth Paltrow Has Just the Fix, Patrick Starrr Wants Us to Embrace Vulnerability, The Trailer for 'Drunk History' Season 4 Is Here. “When I created Drunk Elephant, I isolated the most effective ingredients that directly benefit the health of the skin. I’ve never separated home from the office; I love the idea of doing laundry on a conference call. When we’re talking skincare, there’s no one formula that is a shoo-in for all. If my four kids don’t have to get to school, I’ll wake up closer to 7 or 8. Here, 24 hours in her world. We may earn commission from the links on this page. Then I gather and take all my supplements—roughly a dozen of them, including Kinoko Platinum AHCC for immunity, vitamin D3, and active enzymes for digestion. I had rosacea, inflammation, and combination, unbalanced skin. Take it from Masterson, easy does it! I’ve always felt like being in the middle of the action is the best way to maintain balance. I use the best packaging, the best ingredients, the best chemists, the best designers. set aside time to think about the big picture. Tiffany Masterson is a Houston, Texas native and a mother of four who always felt an intense need and desire to give her children the best of everything. We have left out all of the irritants, allergens, fillers and dyes/colorants that typically get … We never had to seek any angel investors or VC money, and we are a small partnership to this day. 1m Followers, 1,801 Following, 4,826 Posts - See Instagram photos and videos from Drunk Elephant (@drunkelephant) Drunk Elephant Virgin Marula Luxury Facial Oil. Drunk Elephant The effectiveness of clinical skin care and the safety of natural ingredients Drunk Elephant Skin Care was born out of founder Tiffany Masterson’s passion for ingredients and the effects they have on skin health. For more stories like this, including celebrity news, beauty and fashion advice, savvy political commentary, and fascinating features, sign up for the Marie Claire newsletter. What is Drunk Elephant? All I wanted in my life was to be a mom and a wife. In the beginning I knew nothing about starting a business; I just had the passion and the idea. Another travel hack? Know what you’re good at, and wear that hat all the way through. A bite-size portion of exercise almost every day gets me moving. Tiffany Masterson at the Drunk Elephant House Of Drunk pop-up in June 2019 in New York City. I also drink a glass of celery juice for digestion and the immune system. It has to be Instacart. I’m a great cook, and that translates into product formulation. Drunk Elephant is dedicated to providing skincare products that are backed by science and results-driven, but the brand takes "clean beauty" into account, too. I only had to convince one person to join my team, and that was my first investment partner. This 15-Minute Core-Back Sweat Sesh Is All That You Need to Do Today, Olive Oil Isn’t the Only Heart-Healthy Pantry Staple—Pumpkin Seed Oil Boosts Cardiovascular Health, Too. Once the brand was named and our story defined, we started attracting incredible talent. It can make investors cringe! ... Tiffany … I work from home, so unless there’s a meeting, I don’t spend time on beauty. As you grow, there are a lot of well-meaning cooks in the kitchen with lots of opinions, but you must remember how and why you got where you are. founder of drunk elephant skincare In a ridiculously crowded world of skincare products and creators, Tiffany Masterson is a sweet, light-hearted ingredient fanatic. Drunk Elephant officially … My first investor was my only investor for the first year and a half. Welcome to a new series examining the real-world triumphs and missteps of leading fashion and beauty executives. She still runs the show, working mostly from her home in Houston when she’s not on the road popularizing her clean beauty products. She identified common ingredients she found unnecessary in skincare — dubbing them “The Suspicious Six” — and built a product line that … Beauty Cabinet: Drunk Elephant’s Tiffany Masterson Divulges Her Fuss-Free Skincare Routine It's a whole lot simpler than you might have expected it to be. Drunk Elephant founder Tiffany Masterson tells us her favorite beauty products, self-care practices, and how she gets it all done in a day. I’m usually in bed between 10 and 11, but I cannot turn my lamp off unless everyone’s home. I look at nutrition trends and apply that to products. Skin is skin. I t’s high times for Houstonian Tiffany Masterson and her Drunk Elephant skincare line. When Tiffany Masterson officially launched Drunk Elephant in 2013, she caught the beginning of the “clean” beauty wave, tapping into the modern customer’s interest in learning about the ingredients in their beauty products and understanding the … I brush my teeth, deal with my Invisalign, cleanse, and mix up Drunk Elephant TLC serum, marula oil, and F-Balm in the palm of my hands and slather it on. Welcome to Beauty Around the Clock, Marie Claire's weekly peek into the daily lives of some of the most game-changing women in their industries. Also, we look at internal health and external skin health when we are formulating. I will say that it just happened organically and I didn’t even know enough to think it through. Their products work not only because of what's in … Skin is skin. We formulate all of our products without the ingredients we believe are at the root of confused, unhappy skin: silicones, essential oils, fragrance, dyes, and chemical sunscreens. © 2020 Well+Good LLC. I’m a little stuck in the ’50s and ’60s. Tiffany Masterson, the founder of buzzy skin-care brand Drunk Elephant, never wanted to be an entrepreneur. Also, I decided early on that transparency on everything was really important to me. You may be able to find more information about this and similar content at piano.io, Why Biba Los Angeles' Retinol Is Worth It, 25 Stunning Examples of Silver Balayage Hair, Actress Zosia Mamet’s Cardinal Rules of Skincare, Our Favorite Curl Creams for Natural Hair, Face Oil Will Give You the Best Skin Ever, Go Platinum Blonde Without Destroying Your Hair, The Prettiest Hair Colors to Try This Winter, Try Not to Freak Out About Glossier's BF Sale, Found: Leave-In Conditioners for Every Hair Type. We don’t care at all about smelling pretty; we leave out all forms of fragrance, including natural. Well+Good decodes and demystifies what it means to live a well life, inside and out. Surely, creating your own skincare brand—and making it phenomenally successful—is the definition of stressful. Drunk Elephant was launched in August 2013 by Tiffany Masterson after doing extensive research searching for solutions to her own skincare concerns. Using these products exclusively is the best way to get maximum results.” —Tiffany Masterson I really agreed with the stance Drunk Elephant takes in regard to which ingredients they want and which they don’t. "It's been a stressful year" might be the understatement of the century. When Tiffany Masterson was a stay-at-home mom, she was always looking for ways to make a little extra money. “We don’t care at all about smelling pretty.”. I was kind of naive about it and didn’t have any idea how hard it would be—and that was a good thing! A Ka’Chava superfood smoothie, blended with ground flaxseed, nut milk, a handful of spinach or kale, and avocado, even though I hate avocado. He was pretty quick to jump on board and he’d probably tell you it was based on my hyper-passionate drive to do the line. Look no further than Drunk Elephant, a skin-care line with a whimsical name but a serious, scientific approach. Double-purpose packing. That has been such a dream come true for us. Get it daily. From that research, she developed a unique philosophy and collection of products. The majority is owned by family. We’re transparent about the pH level of our products, transparent about the percentages of ingredients in our products, and we’re transparent when we make a mistake. Has 2020 Been Stressing You Out? I can shop on a plane and know that my groceries will be there at my doorstep, so my family can have nice meals while I’m away. I don’t try to hide that we’re still learning at Drunk Elephant, and as a result consumers really trust us. Tiffany Masterson Founder and Chief Creative Officer at Drunk Elephant, LLC Houston, Texas 500+ connections But I actually think it helped that I didn’t have any pre-conceived ideas about starting a business because I didn’t overthink it. Welcome to Fit for Business, a new column from Well+Good’s co-founder and publisher Alexia Brue. Tiffany Masterson, the woman behind fan favorite skincare line Drunk Elephant, discusses what's next for her cult beauty brand. Each week, she’ll take you behind-the-scenes with the most successful healthy-living entrepreneurs around the world, so you can learn what inspires them, what challenges them, and what it’s like to work in the (booming) wellness space. (Today, Masterson holds the office of chief creative officer.) Funnily enough, I never wanted to be an entrepreneur, though I was very interested in beauty and fashion. Now I think of Drunk Elephant as an ingredient-elimination philosophy for a total skin reset. What worked early on is what will continue to work and keep your brand authentic, innovative, and outstanding. I usually put my hair in a bun, and I don’t cleanse my skin. Read our Privacy Policy and Terms and Conditions. An Ode to the World's Best Haircut: The Mushroom, Unique Gifts for the Coffee Lover In Your Life, 'Cobble Hill' Is Our December Book Club Pick, 'The Undoing' Director on the Polarizing Finale, Nuun Active Hydration Electrolyte Enhanced Drink Tabs, Quality Of Life Labs Kinoko Platinum AHCC Immune Support, Nature Made Vitamin D3 Dietary Supplement Tablets, The Best PJs to Wear All Day (And Night, I Guess), This content is created and maintained by a third party, and imported onto this page to help users provide their email addresses. Our products work not only because of what's in them, but also because of what's not. Not for Tiffany Masterson, though. This week she’s sitting down with Tiffany Masterson, founder of the clinical-meets-natural skin-care brand Drunk Elephant. I decided early on to never cut corners. One of the early side hustles she took on was selling a brand of bar cleanser. 24 Hours in Self-Care with Juice Beauty's Founder, 24 Hours With Nécessaire's Randi Christiansen, Feeling Stressed? Drunk Elephant—which sold to Shiseido in 2019 for $845 million —was originally founded by Tiffany Masterson. Our team is definitely growing fast. I’ve been wearing Must de Cartier since eighth grade and still spray it on my clothes. Tiffany: It was really the fact that I look at skincare a little backwards that caused me to create Drunk Elephant, to begin with. If I’m seeing people, I’ll do light eye makeup and nude lips. Hongkongers are always waiting for the latest beauty products, and the opening of Drunk Elephant has had them scrambling to its stores. Virgin Marula oil, straight from the "pip", can be found throughout the Drunk Elephant line. Editors handpick every product that we feature. Stay true to your vision. “I don’t try to hide that we’re still learning at Drunk Elephant, and as a result consumers really trust us.”. by Kames Narayanan | April 27, 2020. He started cutting my hair in seventh grade and has worked on Drunk Elephant’s hair products. Once eaten, fermentation occurs inside their very large tummies and the elephants become drunk! In the three years since Tiffany Masterson—a Houston, Texas-based mom of four—founded the brand, it’s grown to a team of 25 people, has become one of Sephora’s top-sellers, and, by early next year, will be launching internationally. Initially, she thought its ingredients had transformed her skin, but soon realized it was … Also, we use a lot of marula oil and bamboo powder, which really drives up the price. One of the first products DE launched, this also … We always love to see resumes, even if we aren’t hiring at that particular time. I had been studying ingredients and their effect on our skin for a few years because I had been selling a little cleansing bar, which led to my curiosity and passion on the topic. We spoke to Tiffany … Drunk Elephant founder Tiffany Masterson says the sale to Shiseido will enable the skincare brand to launch new categories, possibly in new markets – … Stay-at-home mum turned entrepreneur Tiffany Masterson created Drunk Elephant in 2012 after an endless search for products to keep her skin troubles in check. Drunk Elephant is the creation of Tiffany Masterson, a Texas stay-at-home mom who got her start selling an imported soap to make extra money during the recession. We all wear many hats and nobody is above the most menial task that needs to be done. , didn ’ t have any idea how hard it would be—and that was a mom. 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We spoke to Tiffany … Editors handpick every product that we need them before we are small! Instagram account me moving juice for digestion and the skincare line has reached almost cult status—with highly devoted skincare singing! But I can not turn my lamp off unless everyone ’ s meeting...

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